Program director and sports personality Brady Farkas is no longer employed at 101.3 The Game.
Farkas, who has worked at the local sports radio station since 2016, was let go due to low ratings and a need for change, station general manager Ken Barlow told the Free Press on Friday afternoon.
Farkas’ last day on air was Thursday. In addition to his managerial duties, Farkas was also a co-host with Arnie Spanier and Rich Haskell on “The Huddle,” the area’s afternoon drive-time sports talk show from 3-6 p.m. daily.
“We decided the station needed a bit of a different direction. It’s still going to be a sports station,” said Barlow, also the co-owner of 101.3 along with six other local stations under the VOX AM/FM group. “Frankly, the ratings weren’t where they should be for a sports station in this market.”
When asked about the lack of live sports hurting ratings due to the COVID-19 pandemic, Barlow said the station had been under-performing since 2018.
“These things are never easy. (Farkas) is very good guy, a very knowledgeable sports guy, and in many aspects of the job he did just fine,” Barlow said. “But we felt the station was mired in the position it’s in and we need revenue to be able to have it grow an audience, and the program director is one of the primary people responsible for that.”
When reached via text message, Farkas said he was proud of his time at the Colchester-based station.
“I’m disappointed that the pandemic finally reached 101.3 The Game,” Farkas wrote. “I feel we accomplished great things and I will miss working every day with Arnie, Rich and Aaron (Wells). We built something special and I will miss being a part of it.”
Farkas, though, disputed Barlow’s claim of poor ratings since 2018.
“We went through an affiliation switch from ESPN to Fox Sports Radio in fall of 2018 and delivered a number one rated station in fall of 2019,” Farkas wrote. “I am proud of the work our staff accomplished in order to achieve that.”
T.J. Michaels, previously a part-time worker at Barlow’s stations, has been tabbed as Farkas’ replacement. Michaels officially begins his new gig on Tuesday, Barlow said.
Spanier and Haskell, who has been a co-host on the sports station since its inception in 2011, will continue with their Monday throuugh Friday show. Barlow said Spanier and Haskell will have more input into the afternoon show and Michaels will have a “small, small” on-air role.
Disclosure: A Burlington Free Press sports reporter is a co-host on 101.3’s weekly Sports Saturday show with Colchester girls soccer coach Jeff Paul.
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Contact Alex Abrami at 660-1848 or [email protected] Follow him on Twitter: @aabrami5.
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